Chipotle: no dope burritos, no dope cycling team
"This is a team that's very vigorous about their drug testing and keeping their bodies clean, and that's very much our philosophy," said Jim Adams, Chipotle's executive marketing director.
- Rocky Mountain News: Chipotle rides onto bigger stage. Chain backs drug-free Slipstream cyclists. By Joyzelle Davis, Tuesday, May 6, 2008
- Team webstie: Slipstream
3 comments:
i'll have that burrito anyday! yumm!!
i'm as big a fan of Slipstream-Chipotle as you can get, but you're kidding yourself if you think there's a ProTour team in cycling that's not on dope. it's not physiologically possible.
I assumed as much but, from a marketing standpoint, doesn't Chipotle win either way?
Let's say there's a high-profile revelation that someone on the team dopes. That gives Chipotle the opportunity to publicly walk away from the team... just like they're doing with conventionally farmed meat and dairy products.
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