Crocs hatred sells Crocs
Rob Walker, author of the forthcoming book Buying In, says of the Niwot, Colo. based shoe company:When I wrote about Crocs in [the NYT Magazine column] Consumed (July 15, 2007), I suggested that the fact that many people hate Crocs was probably seen as a plus for those who wore Crocs (”maverick cachet,” etc.). Some, including the person I spoke with at the company, insisted that this was not so. However, Crocs hatred is now apparently the brand’s new selling point.
- Via Murketing: Can hatred of Crocs sell more Crocs? 5/14/08, and AdFreak
- PREVIOUSLY: Crocs parody 11/14/07
- PREVIOUSLY: Crocidile state gets Crocs ad account 1/17/07
3 comments:
Crocs are the Birkenstock of the 21st century.
@charles
Yup! That must be why millions of people are wearing them, and they have record breaking sales around the world.
man, i don't know what i hate worse, the ad or the shoe.
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