First Data identity

Greenwood Village-based First Data unveiled their new identity and website last week. A spokesperson from the company told me that the Chicago office of VSA Partners created the work. It intends to unify hundreds of product offerings under a single brand image while highlighting the company's commitment to innovation.

Whether someone’s writing a check at the gas station, using an ATM/debit card to pay for groceries, buying a book online, getting cash out of an ATM, paying for dinner with a credit card or using a gift card to purchase something special, chances are the transaction is moved quickly and securely by First Data.

• First Data
• VSA Partners

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